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JW Marriott San Antonio

Santa in September Sale

The Santa in September sale is an opportunity for guests to book the lowest rates of the year for holiday visits.

Culver Public Relations promoted the Santa in September sale through a comprehensive PR and social media campaign that included paid and organic posts on Instagram, Facebook, and Twitter. As part of the campaign, we collaborated with influencers to promote a 24-hour advance access booking link to their audiences in exchange for a 2-night complimentary stay during the holiday season with various amounts of resort credit depending on follower count and engagement analytics.

  • 73 placements

  • 5,068,491 audience impressions

  • 1,700 room nights booked 

We collaborated with Austin Travels Magazine to offer a giveaway stay at the resort. The giveaway was promoted on Austin Travels Magazine’s Instagram and Facebook pages. 

The giveaway was also featured in Austin Travel’s weekly travel TV segment with KTBC, the local FOX-affiliate station, Channel 7, in Austin twice. KTBC’s audience reach is 31,342.

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